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Bots: Improving Your Business

August 25, 2020

Streamlining activities. Optimizing customer experience. Automating processes. Avoiding spend on needless outsourcing. Increasing engagement with clients. Increasing conversions and achieving a higher sales percentile. If any of these things sound like one of your regular goals, you owe it to … Continued

Does Hyper-Personalization Really Work? Algorithms and Approaches

August 24, 2020

Hyper-personalization leverages Artificial Intelligence (AI) and real-time data to display unique content customized for individual users. The content is displayed automatically with a high level of granularity. This is typically done via one-to-one marketing platforms. The main goal of hyper-personalization … Continued