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When it comes to running a successful business, there are a lot of spinning cogs and wheels to keep functioning successfully. You cannot run a business and hope for it to continue being a success if you are not consistently working and addressing each facet of that business. There is a reason that some businesses flourish and thrive while others flounder and fail, and that reason ultimately comes down to being smart about the business and its functions and successes. Of course, different businesses will do better with different business strategies, but across industries, there are a few business strategies that always seem to prove to be successful (think market research, competition angling, and consumer outreach, to name a few examples). These broadly-winning business solutions are so successful because they seem to have an overwhelming arc of accessibility and profitability across all industries (meaning that they can be applied to any industry and serve their function successfully). A business strategy that many overlook, but more should consider, is outsourcing.

In short, outsourcing is essentially the process that occurs when a company hires another business to take care of a certain aspect of their company’s maintenance. Lately, more and more companies the world over are looking to outsourcing as a viable business solution. And why not? Outsourcing can be tremendously impactful on the success and longevity of a business. Businesses are outsourcing customer support & Help desk services to specialized companies. While some stake holders  outsource their customer support during business hours, others prefer to engage call centers companies for after-hours support, think 31West, for example. Outsourcing is popular amongst technology, retail, ecommerce, finance, logistics, hospitality & healthcare industry. Outsourcing can bridge gaps for some of the less centrally-important aspects of the business, effectively freeing up more room and time to be spending on the more critically-internal components of the business. First and foremost, depending on the business and its specified circumstances, which components are outsourced changes. But ultimately, being smart with outsourcing can revolutionise a business, elevating it into all-new heights of success, again and again. Consider Kylie Jenner’s billion-dollar makeup empire, for example.

Aptly named Kylie Cosmetics, this is a business that was started by Jenner in November of 2015. From the very beginning, Jenner has used outsourcing as one of her key business strategies, and to say that it has proven to be a successful business solution would be putting it mildly. Nearly every facet of Kylie Cosmetics is outsourced, apart of course from the creation and formula of the products themselves – that is all Jenner. From the manufacturing and packaging (outsourced to Seed Beauty, a private-label producer in California), to sales and fulfilment (managed by online merchant Shopify), to the marketing (done almost exclusively via Jenner’s own social media platforms), outsourcing has proven to be a winning business strategy for Kylie Jenner. And while the measures of Jenner’s success as a self-made businesswoman have come under fire by harsh critics time and again, one thing remains positively certain: outsourcing has proven to be an immense contributing factor to her empire’s success – and her own wealth in the process.

Over the last ten years or so, outsourcing has been steadily exceeding in popularity for entrepreneurs, small businesses, and even blooming empires alike. These days, outsourcing has a place in every business, no matter the nature or size, so long as it is used adequately and smartly. As with any business strategy, using outsourcing without consideration, research, and expanding perspectives will not only not yield the desired results, but could well end up being the difference between a successful business and a flailing concept. Good business is all about knowing your audience, your competition, the industry, and who you are and what you want your business to represent and provide. The business solutions and strategies that you use to bring that all together and keep it thriving are the glue. Just how that glue sets and holds is all dependent on you and your choices for the business at hand. Entrepreneurs are responsible for their own successes and failures, and sometimes that means owning bad outsourcing or capitalising on smart outsourcing. Of all the business strategies there are, outsourcing is one of the most broadly-applicable and specifically-acute solutions there is. In short, it is a multitool in business success and longevity.

Outsourcing is one of the most underrated, underused business strategies there is. While it has of course been faced with its own challenges and controversy since its inception, outsourcing (when used smartly) has proven itself time and again to be a winning key business strategy for companies across various industries. The value in outsourcing is that it can save a company both time and money, and when compounded these two contributors ultimately make the company more successful, allowing it to expand and elevate. Running a business is hard work, but having key business solutions in place to help it run smoother in every aspect is key to keeping the business steady and thriving – even against the odds during difficult times of challenge and transition. When businesses outsource smartly, they give themselves the chance to focus more on the aspects and components of the business that are the key establishing fronts of its core. That is the magic of outsourcing, and it is exactly why more businesses are opting to make use of it as a central business solution.

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